4 Reasons to Build a Website for Your Small Business
A Clutch study found that in 2016, 46% of U.S. small businesses don’t have a website. What gives?
There was a time when having a website was out of reach for many cash-strapped small businesses and entrepreneurs but, in recent years, template driven sites have greatly reduced the time and expense needed to build a website.
Should a small business build a website? Yes. There are exceptions though –if you have too many customers or are making too much money, for example, you might not need a website. For everyone else, consider these four reasons why having a website is important for your small business:
EVERYONE IS ON THE WEB – INCLUDING YOUR COMPETITORS
There are more than 7 billion people in the world and 3 billion of them are on the internet. A strong web presence will help you reach people wherever they are. Looking to reach locals in the surrounding community? No problem. Interested in taking your goods and services across America? Again, no problem. Build a website to introduce you and your brand to a much wider audience. IF potential customers can’t find you, they will likely find one of your competitors.
YOUR WEBSITE IS THE CENTER OF YOUR MARKETING STRATEGY
A website is a great tool to showcase your company and brand. Use your websiteto update customers on your newest offers, products, promotions, events, photos, or any other content. And, as the center of your marketing strategy, everything you do (email marketing, PPC advertising, social media engagement, print advertising) will drive traffic to your website.
A WEBSITE WILL MAKE YOUR BUSINESS APPEAR MORE CREDIBLE AND TRUSTWORTHY
A professional-looking website is a must if you want to be taken seriously. Why? Because customers expect you to have a website. Build a website and shows that you are committed to your business.
HAVING A WEBSITE MEANS YOU’RE THERE FOR YOUR CUSTOMERS 24/7/365
People research products and services when it’s convenient for them, not necessarily during normal business hours. Your website acts as a customer service portal. A well thought out Frequently Asked Questions (FAQ) page and easy to find contact information can go a long way.
Tell me. Does your business have a website?