5 Resources for FREE Small Business Advertising Online
Small business owners should have a business website and social media involvement if they want to be successful.
FREE Small Business Advertising for your Business
Many small businesses don’t take advantage of online marketing. In 2016, 1 out of 5 small businesses had no plans to invest in digital marketing of any kind. On the surface it makes sense that business owners would be hesitant to invest in online marketing. With limited marketing budgets and confusion on how to measure ROI for PPC campaigns, online marketing can be intimidating. Before starting to invest in online marketing efforts consider these 5 opportunities for FREE small business advertising. Then, when you’re ready, you can tackle other channels things.
Get a Google Business Listing
Register your business with Google My Business to be found on Google Search and Maps. Google allows you to manage your free business listing and you can be sure that your business info is always accurate when people search for your company. Use Google My Business to:
- Manage business info such as your phone number and business hours
- Monitor and respond to customer reviews. As an added benefit these will show up in search results boosing your social proof
- View insights on how customers are interacting with business your listing
Registering a business with Google My Business is easy. Follow the link to get started with your FREE small business advertising today.
List Your Business on Popular Local Business Directories
There are countless online business directories that offer free small business advertising. Listing your business in as many as these directories as possible to increase your change of being found online. Not sure where to start? These are some of my favorites:
- Yelp – Get a business page on one of the most popular online review sites
- Bing – ‘Bing places for business’ by the Microsoft search engine Bing
- Yahoo Local Listings – Yahoo! has partnered with Yext for local business listings
Looking for more? 24 Free Online Directories to List Your Local Business is a great resource. Firefox even has a helpful Autofill Forms add-on so you don’t have to keep typing the same information into the different forms over and over again.
Be Active on Social Media (Twitter, Facebook, Yelp, LinkedIn etc.)
Social media has become an increasingly important tool for small businesses with more and more owners turning to sites like Facebook and Twitter for lead generation and customer engagement. The benefits of being able to interact with customers on an immediate and personal level are well accepted. However, business owners will struggle with finding the right platforms, the right content, and right content delivery schedules. Let the type of customer you’re targeting determine what social media platform you use. No matter the platform, the key is to be active and write relevant posts for your audience. When used correctly your social media accounts can be a great source of FREE small business advertising. See my previous posts Social Media Posting Frequency for Beginners and Buffer – The Easiest Way to Schedule Posts for help in these areas.
Start a Blog
A blog (short for weblog) an online journal/diary that you regularly updated with fresh content called posts. Use your business blog to share the latest news, information, and opinions in your field. This will help to establish you as a credible resource in your field and over time will drive traffic to business website. Resist the urge to make EVERY blog post about you and your business. Offering solid information and advice without constantly promoting your brand will help to build trust with your followers.
SEO Your Company Website
Search Engine Optimization (SEO) gets your business found in search engine results. This is probably the most daunting of all the tasks. However, with the help of self aid resources you can (and should) attempt to tackle basic SEO optimization for your website.
Let me know if I missed any opportunities.